Free Fire India Launch Postponed: Garena says The Game will be available on…

Garena Free Fire’s anticipated return to India, originally scheduled for September 5th as announced by the company last week, has been postponed by several weeks. This is the information we have collected up to this point.

Key Points

• Garena has stated that they are delaying the game’s launch in order to thoroughly complete localization and enhance gameplay.
• Just last week, Garena announced that Free Fire was gearing up for a comeback in India, with the game’s availability for download scheduled for September 5th.
• In February of the previous year, the Ministry of Home Affairs imposed a ban on Free Fire in India, along with 53 other apps, citing security concerns.

Singaporean game developer Garena has delayed the highly anticipated launch of the exclusive Indian version of the popular battle royale game Free Fire by “a few weeks” to ensure the full completion of its localization efforts.

In the previous week, Garena announced that Free Fire was poised to make a return to India after a year-and-a-half ban, and the game would be ready for download on September 5th.

The Facebook Post by Garena Free Fire

Nevertheless, the company has decided to delay the game’s launch in order to provide the “best possible experience” for all their Free Fire fans in India.

The company stated, “In addition to improving gameplay, we are dedicating extra time to ensure a thorough localization of the Free Fire India experience.”

Garena initially revealed the introduction of its exclusive ‘Free Fire India’ version on August 31, featuring former captain of the Indian cricket team, MS Dhoni, as its brand ambassador.

The company further stated that Free Fire India will exclusively cater to the Indian market, offering features and content specifically tailored to the local audience.

The Ministry of Home Affairs imposed a ban on Free Fire in India in February of the previous year, along with 53 other apps, citing security concerns. Nevertheless, Garena sustained its presence in India by offering a premium edition of the game called Free Fire Max, which was not subjected to the ban by the Central authorities.

The most recent iteration of Free Fire in India will incorporate a verification system to facilitate parental oversight and implement gameplay restrictions, among other features, as a response to the concerns raised by the Central authorities.

All New Free Fire India is Here

Additionally, the company has entered into a partnership with Yotta, a subsidiary of the Hiranandani Group, for the game’s relaunch. Yotta will supply the local cloud hosting and storage infrastructure required for the game.

Just last week, it was reported that the South Korean gaming giant KRAFTON received full approval from the Central authorities to operate its battle royale game, Battlegrounds Mobile India (BGMI), following a three-month-long audit process.

Due to the increasing internet and smartphone accessibility, India has become an attractive market for gaming companies in recent years. According to a Lumikai report, the number of esports players in India skyrocketed from 150K in 2021 to 600K in 2022, marking a four-fold increase.

Final words

While Battlegrounds Mobile India (BGMI) has achieved notable success since its relaunch in India, Garena’s ‘Free Fire India’ edition is also anticipated to benefit from the country’s burgeoning online gaming sector, projected to reach a market size of $8.6 billion by fiscal year 2027.

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In addition to BGMI, Free Fire India will be in competition with the homegrown battle royale game, Indus, currently under development by the Pune-based game development startup SuperGaming.